Values
ASPIRE.
The PTC Group is guided by a values framework of six letters and fourteen values - and by a single brand positioning line: Towards Parity.
The framework
The word itself is the philosophy. Not an acronym made to fit the word - each letter was chosen for the values it carries, and the values were chosen because they travel together.
- AAgility · Accountability
- SSelflessness · Sustainability · Safety
- PPassion · Prudence · Performance
- IIntegrity · Impact · Innovation
- RRespect
- EEndurance · Excellence
Towards Parity
The line that sets the direction.
To stand, in capability and quality, as a peer to the established primes of aerospace materials - and to keep closing the distance.